Open Menu

About us

Company profile

For over 30 years, the family-owned company Kübler Sport has successfully traded in over 13,000 sports equipment and articles for schools, clubs, municipalities, fitness and therapy facilities at its Backnang headquarters.

Founded by Erika and Rolf Kübler in 1987, the brand Kübler Sport is today, with over 50 sports enthusiastic employees, known throughout Germany for professional sports equipment, sound expertise and a fast delivery service. On 10,000 square meters of floor space, everything revolves around your needs. From 1994 to 2022 Andreas Kübler was Managing Director of the steadily growing company. Since May 2022 Udo Vetter has been managing Kübler Sport GmbH.

Company location

Kübler Sport GmbH
Karl-Ferdinand-Braun-Straße 3
DE-71522 Backnang

Contact International:
E-Mail: export(at)

Lived sporting spirit

Kübler Sport employs people who are not only sports enthusiasts and experts, but who also live the spirit of sport every day. Over the years, we have developed into a strong brand and a reliable and competent partner for associations, municipalities, schools as well as therapy centers. Despite the growing success, we have remained a down-to-earth family business that is close to the customer at all times.

Our contribution

  • Development of new sports equipment and training concepts.
  • Promotion of school sports national and international.
  • Sustainability of sports equipment to promote health.

What distinguishes us

Full-range retailer

We call ourselves a full-range distributor of sports equipment and therapy devices. We have a range of more than 13.000 items. We have a large high-bay warehouse - ecological and efficient. Additional storage space is available for fast shipping and order processing. Most orders are processed within 24 hours.

As a qualified supplier and manufacturer we are known for high quality and first class service. As a partner of sport we cooperate with various associations (for example German Olympic Society).

Service beyond the sale

Our sports services round off the Kübler Sport service package:

  • We offer a maintenance and installation service for sports equipment, through our own installation team with service vehicles.
  • We check the road safety of sports facilities (annual general inspection). The professional inspection of climbing facilities is also part of our services.
  • Kübler Sport can take over the complete sports facility planning, prepare technical drawings and deliver and assemble the sports equipment.
Worldwide export

We offer international distribution of sports equipment with worldwide references as well as local distributors in selected markets.

Our multilingual staff has years of experience in transportation, customs and export documents.

Certified and tested

Every year our company performance is examined by an independent external auditor of the RAL quality community. So far the quality of our work, as well as our expertise, has been confirmed by the corresponding certificates without any complaint. Our high standards are also confirmed by our Federal Association of the German Sporting Goods Industry e. V. membership.

Thinking and acting sustainably

For us, sustainability means demonstrating responsibility in dealing with the environment, resources and society. The following measures are moving us forward on our way to becoming a climate-neutral company:

  • We use green electricity.
  • We promote environmental projects.
  • We offer more and more sustainable products.
  • We work digitally.